Slick and glossy magazine ads can bring a marketing campaign to life when it reinforces the brand identity and advertising campaign that it is in conjunction with.

Other benefits if magazine advertising are the the continual effects that it can have for months to come, as magazine have a tradition of having a longer shelf life than other forms of print medium.

Dimensions
Each magazine has different fees and specs that adjust the size and colors available, but primarily they fall into the following:

Quarter Page: 4.2.5"w x 5.5"h

Half Page: 8.5"w x 5.5"h

Full Page: 8.5"w x 11"h

Double Truck: 17"w x 11"h