Using an already proven form of marketing to promote your site is surprisingly often overlooked. You must take every opportunity to promote your site and what it can do for your customers.

Advertising Promotions
Whenever, you have any promotion, you should promote it on your web site as well. You can even make a special section of your site completely devoted to the current promotion, and put the address on all of your advertising.

Marketing E-mail
With their authorization, you can also create a mailing list of your clients, and e-mail them whenever there is a sale, promotion, or new product. This will allow you to start building a relationship with your customers, instead of just selling them a product or service.

The possibilities of having a mailing list are very exciting, but a lot of care must be taken in not disturbing or annoying your customers, so it is always a good idea to ask if they want to be on a mailing list and have a quick and easy way to be removed from your list.